British Veterinary Association (BVA)
The BVA Report (November 2018) provides guidance for good practice in the use of animals in advertising. The Report is based on the five animals welfare needs described in the Animal Welfare Act 2006 and recommends that all animal imagery in advertising depicts pets in situations that meet their welfare needs. These needs are:
- A suitable environment
- A suitable diet
- To be able to exhibit normal behaviour
- Any need it has to be housed with or apart from, other animals
- Its need to be protected from pain, suffering, injury and disease
